This is our very own James Meeson’s story!
Hi my name is James Meeson and I am the CEO and co-founder of The Meeson. Co.
Hi, my name is James Meeson, and I am the CEO and co-founder of The Meeson Co. I was raised in a small town on the outskirts of Birmingham and moved to South East London at the age of 10.
Growing up, I was always into sports; I never shied away from physical activity. I started boxing at 13, hit the gym at 16, ran with my brother, and did crossfit with my mates. I’ve tried numerous diets; I simply loved feeling fit, strong, and healthy.
Over the years, I’ve developed a real passion for fitness and wellbeing. I became more interested in the foods I ate and their impact on my body. Now, I strive to buy and grow as much of my food from organic sources as possible, as does my family.
After a workout, I came home with a new bag of protein to try. Upon opening it, a strong chemical smell hit me. While I’m used to the powdery smell of protein blends, this one was particularly off-putting. I looked at the ingredients and couldn’t pronounce most of them, so I decided not to use it.
This led me to research the protein industry and the common ingredients used. I was astonished at how many well-known companies used ingredients I couldn’t pronounce or recognize.
I was disappointed—I’d spent years adapting my diet to be organic and healthy, yet I was unknowingly putting harmful substances into my body daily. I knew there were millions like me who consumed these shakes without realizing what they contained. I was determined to change that.